Maharashtra has been identified as India’s leading destination for event tourism, according to a recent report by Airbnb. The findings were released on Tuesday, highlighting the state’s growing appeal for various events, conferences, and festivals.

The report indicates that Maharashtra, particularly Mumbai and Pune, has seen a significant increase in visitors for corporate events and leisure activities alike. “Maharashtra is not just a key business hub; it is also becoming a preferred choice for event tourism,” Airbnb officials stated.

In 2022, Maharashtra hosted over 300 major events, attracting thousands of attendees from across the country and abroad. This surge is attributed to improved infrastructure, enhanced connectivity, and a range of accommodation options available through platforms like Airbnb.

Officials emphasized that the state government’s initiatives to promote tourism and streamline event organization have played a crucial role in this growth. Additionally, the variety of cultural and recreational activities available in Maharashtra makes it an attractive destination for event planners.

Airbnb’s report also highlights a notable increase in bookings for unique venues, such as heritage sites and open-air spaces, as event organizers look for distinctive settings for their gatherings. This trend reflects a broader shift in consumer preferences toward experiential travel.

Historically, Maharashtra has been a significant player in India’s tourism sector, with attractions ranging from historical landmarks to vibrant festivals. The state’s strategic location and business-friendly environment have long made it a desirable spot for both business and leisure tourism.

Source: news source