Merlin Entertainments has partnered with Sony Pictures Entertainment and Triotech to create an interactive Jumanji experience at Madame Tussauds. The collaboration aims to immerse visitors in the popular film franchise beginning in 2024 at select locations.

The new attraction will include advanced technology to enhance the visitor experience, allowing guests to engage with the world of Jumanji in innovative ways. Guests can anticipate interactive elements based on the popular film series.

This partnership signifies a growing trend in merging film franchises with experiential attractions. The Jumanji franchise, which includes multiple blockbuster movies, offers a rich narrative that aligns well with immersive entertainment.

Madame Tussauds is known for its life-like wax figures and themed experiences, making it a fitting venue for the Jumanji attraction. This initiative is part of Merlin’s efforts to diversify its offerings and attract a broader audience.

The Jumanji franchise has gained significant popularity since its debut, appealing to families and adventure-seekers alike. The new experience is expected to draw fans of all ages, enhancing the appeal of Madame Tussauds locations worldwide.

The collaboration underscores the growing intersection of film and themed entertainment, as companies seek to leverage popular intellectual properties in new ways. Merlin Entertainments continues to explore innovative partnerships to enhance visitor experiences across its attractions.

Source: news source