Merrell CMO Richard McLeod Targets Lifestyle Market Expansion
Merrell Chief Marketing Officer Richard McLeod is leading the brand’s strategic push into the lifestyle market as part of a broader initiative to diversify its consumer base. The campaign, announced this week, aims to attract a new audience beyond the traditional outdoor enthusiasts. “We see an opportunity to engage consumers who value both style and […]

























































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































