Rolls King, an Indian food retailer, has announced plans to open 200 stores as part of its direct-to-consumer (D2C) expansion strategy. The initiative is aimed at enhancing its presence in the competitive food market and catering directly to consumers.

“Our goal is to provide fresh and quality food products directly to our customers,” said a company spokesperson. “The new stores will allow us to reach more people and enhance our brand visibility.”

The expansion is expected to take place over the next three years, with new locations primarily in urban areas. The company aims to tap into the growing demand for convenient and accessible food options.

Rolls King has been in operation for several years and has seen significant growth in its D2C segment, which has been bolstered by changing consumer preferences and increased online shopping.

The retailer’s strategy is part of a broader trend among food companies shifting towards direct sales to consumers, aiming to reduce reliance on traditional retail partnerships.

Founded in 2010, Rolls King has positioned itself as a key player in the Indian food industry, known for its diverse product offerings and commitment to quality.

The expansion comes at a time when the Indian retail market is rapidly evolving, with more consumers seeking convenience and direct access to food products.

Industry analysts suggest that the growth of D2C food brands will continue as consumer habits change, post-pandemic, towards online and in-store shopping experiences.

Source: news source