Marco Bassetti, CEO of Banijay Group, emphasized the importance of local culture in global entertainment during a recent conference in Los Angeles on October 3, 2023. He stated that while the industry is becoming increasingly globalized, local stories and cultural nuances remain essential for engaging audiences worldwide.

“Global entertainment thrives when it respects and incorporates local cultures,” Bassetti said. He pointed to successful adaptations of formats across different regions as evidence of how local relevance drives viewer connection.

Bassetti also highlighted the rise of streaming platforms, which have enabled diverse voices to reach global audiences in unprecedented ways. He noted that these platforms often seek content that resonates with regional audiences while maintaining the potential for international appeal.

This focus on localization is reflected in recent trends where shows from various countries gain popularity outside their home markets. Bassetti cited examples of international hits that were firmly rooted in local traditions and storytelling styles.

In his remarks, Bassetti stressed that understanding local markets and their unique cultural contexts is crucial for creators and producers. He said this understanding fosters authentic storytelling that can translate effectively across borders.

The Banijay Group, a leading global content producer and distributor, has been at the forefront of creating localized content, which includes adaptations of popular formats in various countries. This strategy has allowed the company to achieve sustained growth in a competitive industry.

As the entertainment landscape continues to evolve, Bassetti’s insights reflect a broader industry trend towards embracing diversity and cultural specificity as key drivers of success in global markets.

Founded in 2008, Banijay Group has expanded its operations to over 22 countries, producing a wide range of entertainment content tailored to local tastes while also appealing to international audiences.

Source: news source